EPAM has been helping retailers with data and AI projects for more than 15 years. Based on this expertise, it has developed hypotheses for how retail and consumer packaged goods (CPG) organizations should best adopt the power of AI for their business and operations.

The article will examine two areas:

First, retailers and CPG organizations are searching for new business models that will support revenue and expand margins. Examples are Retail Media, subscriptions, services and marketplace.

Second, retailers are rapidly moving to a position where they wish to optimize long segments of the retail value chain rather than making isolated optimizations in specific business functions.

Read the full article and get key insights from EPAM’s AI Report into how the IT sector is adapting and embracing AI.

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